Andalusia for the five senses: a journey of guitars, olive groves and legendary flavors.

Spain Designed for Feeling (SDF) is an initiative that proposes a new way of getting to know Spain: through unique experiences created by some of the country's most outstanding brands. The project invites travelers to immerse themselves in the essence of Spain and connect with its most authentic values: passion, creativity, quality, innovation and, above all, authenticity. In collaboration with 45 leading brands from various sectors, SDF offers more than 130 experiences ranging from gastronomy to fashion, all designed to experience the country in an intense, close and memorable way. Unlike conventional tourism, Spain Designed for Feeling was created with the purpose of going beyond the emblematic destinations, offering visitors a deeper and more personal look. The experiences are divided into two types: exclusive, aimed at those who are looking for tailor-made and highly personalized proposals; and genuine, designed so that the general public can easily access authentic and representative activities of the Spanish culture. The experiences are organized into six thematic categories - Gastronomy, Sport, Well-being, Wineries, Lifestyle and Heritage - that allow you to discover the country from different angles, always in connection with its traditions, creativity and way of life.

Sport

Andalusia, one of the most culturally rich regions of Spain, brings together a large number of experiences, offered by recognized brands, that reflect the essence of the south and its most representative values.

Sport

The tour begins in Seville, where the Álvarez y Bernal guitar workshop opens its doors to guests of the NH Collection. Since 1882, this family of luthiers has shaped the sound history of Andalusia. In this experience, the visitor not only observes tools and fine woods, but also enters into a tradition of craftsmanship.

Heritage

In the same city, the firm Roberto Verino offers a different shopping experience, where you can learn in depth the history of the brand and its new collections. Visitors who so wish will experience a fully personalized attention from the hand of image consultants.

Well-being

A few kilometers away, Hacienda Guzman, one of the greatest exponents of Seville's olive heritage, offers a complete immersion in the culture of extra virgin olive oil. Visitors can walk among centuries-old olive trees, interact with purebred horses and participate in oil tastings. In addition, visitors can visit a 17th century mill that recreates the traditional production process, in contrast to today's modern facilities.

Lifestyle

Continuing through Huelva, in the heart of the Sierra de Aracena, Jabugo reveals another Andalusian treasure: acorn-fed Iberian ham. The experience begins on a partner farm, within the ecosystem of the dehesa, declared a Biosphere Reserve by UNESCO. Surrounded by holm and cork oaks, travelers will meet the 100% Iberian pigs. Then, at the Cinco Jotas facilities, they will visit the old "Patio Secadero" and the "Casa del Guardés", where they will discover the history of the company and its production process, which culminates with the cutting of the piece, the last link in a centuries-old chain.

Wineries

The route continues in Jerez de la Frontera, in the natural surroundings of the Hotel Barceló Montecastillo Golf & Sport Resort, which has an 18-hole golf course designed by Jack Nicklaus. There, players will receive instructions from specialized professionals to learn the basic movements of the swing and other essential techniques.

Gastronomy

For those seeking to reconnect with tradition, the wineries of Jerez are a true sanctuary. At González Byass, visitors will discover the world's largest bottle rack of sherry wines, with bottles dating back to the 19th century. Tasting the most exclusive wines at the Pedro Nolasco restaurant or staying at the Hotel Tío Pepe, a boutique hotel inspired by an ancient wine tradition, turns this visit into a sensory journey.

The winemaking experience continues at Osborne, where visitors can stroll through manicured gardens and magnificent courtyards before enjoying a tasting in a winery dating back to 1829. There, they will learn about the Solera y Criaderas aging and ageing system, which houses the largest collection of VORS wines in the Jerez region, with soleras founded between 1790 and 1903. They will also be able to taste the wines on the vine directly from the winery.

At Bodegas Fundador, visitors will learn about the history of the company's wines and brandies, enjoy a pairing with cheeses from different appellations of origin in its restaurant, and continue with a tasting of three brandies from the Fundador Sherry Cask range: Solera, Double Wood and Triple Wood. In addition, lunch will be served in its restaurant with an outdoor terrace.

Continuing with the gastronomic route, travelers will be able to visit the Caviar Ríofrío facilities in Granada, where a guide will tell them first-hand the history of the company, the sturgeon cycle and its production process. Afterwards, they will enjoy a tasting in which they will appreciate the different characteristics of the product, tasting the three main recipes of Naccarii caviar, paired with Piper Heidsieck champagne, Viña Monty Viura white wine or Cavalli vodka.

Finally, in the Axarquia region of Malaga, TROPS Experience immerses visitors in the universe of mango and avocado. Between sea and mountains, its experimental farm and innovation center show how to cultivate with respect, integrate technology without losing the essence of the field, and end with a tasting that summarizes the experience: flavor, landscape and sustainability.

With this set of experiences, travelers can experience Andalusia from all the senses.

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